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Group745
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Bushmills - global campaign: print executions

Bushmills
08/11/2024
Creative Agency
London, UK
11
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Brand
Agency / Creative
Production
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We recently created a new global campaign for Bushmills single malt Irish whiskey, the world’s oldest licensed whiskey distillery, from Northern Ireland. 

The aim was to highlight the exceptional quality of Bushmills in a credible and distinctive way – to showcase the brand’s quality credentials, grab people’s attention and inspire them to explore beyond their traditional choices and opinions.

This led to the disruptive campaign hero headline, ‘The pioneer of smooth single malt’, a line that combines two of the brand’s most credible reasons to believe. Bushmills is the world’s oldest licensed whiskey distillery, first licensed in 1608, making it a true category pioneer. And because Bushmills single malt is always triple distilled, unlike Scotch which is mostly double distilled, it is smoother and more accessible to new and established whiskey drinkers.

The campaign can be broken down into two characterful hero films, a suite of nine social films and a collection of specific static print executions that champion individual Bushmills single malt expressions.

The films were created in partnership with Fight Gravity and each heroed Alex Thomas, the Bushmills Master Blender, and Colum Egan, the Bushmills Master Distiller, along with other craftspeople from the distillery or Bushmills village. 

The films were directed by Jacob Hopewell.

The print executions were photographed by Thomas Skovsende.

About Purple Creative
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.

Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.

If you’ve got a challenge, we’d love to talk about the ways we can help solve it.

Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.

Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.

Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
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