Unilever - Magnum Pleasure Express Beyond Worlds
When it comes to managing mental well-being, having an ice cream is not top-of-mind. But when 83% of Singaporeans reported to have moderate to high mental health risk, we saw an opportunity to lift their mood of by helping them associate feeling better with enjoying a delicious Magnum ice cream.
To achieve this, we turned every Magnum purchase into a ticket where Singaporeans could escape into unique worlds with the help of AI inspired by overseas travel.
Introducing the Magnum Pleasure Express Beyond Worlds – Singapore’s first-ever ice cream-inspired, AI-powered experience that reimagined Singaporeans’ moods into unique worlds they can escape into.
With the help of generative AI, we fed our AI model with keywords that relate to Singaporeans’ moods via a mobile interactive feed. These keywords were then used to generate immersive, personalized and animated visual landscapes inspired by the three different Pleasure Express ice cream flavors— _Euphoria, Wonder, and Chill.
Impact
After one week, we generated 1900+ unique bite-sized escapes with an audience reach of 67M+ and 8 out of 10 attendees said they would choose Magnum to lift their mood.
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
Through the power of experience, we create meaningful relationships between people and brands.
But we don’t just create brand experiences. We create Experience Brands.
Promise + Proof = Experience Brand
We believe that great experiences drive loyalty and build advocates, but extraordinary experiences create Experience Brands. Brands that deliver proof on their promise at every touchpoint, time and time again.
At the core of our agency is our people. Founded by a man nearly a century ago who believed that experiences move people to act, we continue to live by this notion today. We are a dedicated team of strategists, creative innovators, world-class designers, futurists, operational experts and business partners.
Born out of smart insights and built creatively with a content-first approach, our award-winning experiences are imaginative and engaging, innovative beyond expectation, and flawlessly executed.
Each and every day we are driven to do one thing: Be Extraordinary.
This desire fuels our work and our culture. Because we don’t want to be ordinary. And neither do you.
Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.
