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Under Armour, Project Rock - This is Different

Under Armour, Project Rock
14/11/2024
Advertising Agency
Boulder, USA
19
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Editorial
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Under Armour Freedom is about empowering veterans and organizations doing big, meaningful things for service members and first responders. This Veterans Day, we worked with Dwayne Johnson and Project Rock to tell the story of the Shepherd’s Men. A group of remarkable people who bring love, healing and support to their fellow veterans suffering from the invisible wounds of war —traumatic brain injury and PTSD.

About Standard Practice
Standard Practice is a group of people who have spent the last 10 years together creating palpable, measurable momentum for some of the world’s biggest brands. We’re new. But we’re not new at this. 

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