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Hyundai - The Adventurous Potholes

Hyundai
20/11/2024
Advertising Agency
Athens, Greece
24
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Agency / Creative
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According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways. In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency. With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.

About McCann Worldgroup Greece
Born into the McCann Worldgroup a mere 46 years ago, we’ve always thought of ourselves as the rebellious offspring of a great family. We continue to pay homage to Truth Well Told and—truth be told—we always try to see things a little differently.
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