Johnnie Walker - Squid Game Experience

Our name is inspired by pi, a number that never ends and never settles into repetition.

‘Never Settle’ defines our progressive view on brands, culture and society. It is an attitude we apply to our values, work and partnerships. Our mission is to inspire and enable thought leaders to drive progressive brand actions that positively impact lives and culture.

Led by managing director Alex Bennett Grant, creative directors Rick Chant, Barney Hobson and managing partner Patrick Garvey, four friends who left traditional advertising to pursue a modern alternative, guided by ‘The Pi Way’, a set of values that steer our every move.

We are an international team of truly diverse and globally minded Pirates from strategy, advertising, digital, content and design backgrounds.

We seek out the thought leading brand and cultural instigators, change makers, boundary pushing collaborators that share our values and want to deliver a fresh perspective and modern alternative for their audiences, communities and consumers.

We provide high level brand strategies and campaign platforms, brand acts and delivery of channel specific content and entertainment for consumers to engage with.

Today we work with brand thought leaders across an exciting spectrum of categories.

Our open community platform harnesses creativity for positive impact.