SKIMS - Welcome Every Body
Insight
SKIMS drops sell out fast.
Its fan base yearns for ways to get early access and avoid missing out on coveted products. To make this possible, SKIMS required a platform that rewards purchasing behaviour and encourages brand connection.
Idea
Smoother. Sleeker. Faster.
Through a collaborative process, AKQA delivered a digital product for SKIMS that prioritises performance and acts as a next-generation vessel for the newly launched, app-exclusive loyalty programme.
Driving customer engagement to unprecedented heights and giving the world an experience that represents all body types and complexions.
Hey, check this out.
Check-out arrives faster and with even more care and personalisation. Product images automatically crop to maintain visibility across all devices, regardless of model size. Scripts automatically generate colour palettes that adhere to contrast guidelines and the voice control is enabled to navigate the app at a 200% scale.
Very important purchase.
The SKIMS app introduces a loyalty offering that rewards VIP fans with a range of incentives. When new drops land at an unrecognisable pace, they serve those loyal customers, rewarding speed and affection.
Ahead of the curve.
With a wide range of products and new drops, an efficient CMS and design structure were essential. This led to the development of a scalable design system, ensuring consistency and efficiency across all digital interactions. This design system not only played a pivotal role in creating a seamless transition from design to development but also positions SKIMS for continuous growth and scalability as it continues to excel.
Impact
Shaping success.
The SKIMS app was met with immediate approval from both the App store and Google Play upon release, ushering in a new era of product performance.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.
