Bonaqua - Beach

Raluca is one of the three best strategists in Europe according to Effie Index. In the last 20 years she has played regional and global roles, leading award-winning strategy teams, getting most of the accolades in the industry from Cannes Lion, D&AD and Euro Effies.  

At 26 she started her planning career in McCann Bucharest overseeing all Nestle and Heineken brands. She won her 1st Grand Effie after successfully launching Dedeman, a local DIY retail brand that became a national leader in less than 1 year.

In 2011 Raluca joined Cohn&Jansen JWT team, a local affiliated agency that gave her the opportunity to lead work for Aqua Carpatica, a local water brand. By shifting the entire water category Raluca turned a newcomer water brand into an undisputed leader in less than 2 years. 

Aqua Carpatica Purity Test is a campaign she’s most proud of: Gold Cannes Lion, Grand Effie and most important D&AD White Pencil, an award that celebrates the brand’s use of creativity as a force for real-world good. During her stay the agency increased its business and reputation to unprecedented heights.

In May 2014, Raluca became the Chief Strategy Officer of Publicis. Her remit was to help transform the strategic product into an inspiring and effective fuel for growth. She first started to build a strong planning team that today is ranked as the 3rd most effective planning department in Europe according to Effie. 

In 2018 she graduated the Strategic Leaders of the Future course in APG London. The same year she helped in winning the regional Coca-Cola business in partnership with Publicis Milan, becoming the strategic lead for Coca-Cola CEE. The role was to oversee and inspire better strategic work across 28 countries. Years later she also led global work for Coca-Cola brands in partnership with fellow creative teams across the network.