Peñafiel was a passion project! We loved the creative and wanted to tell this story in the most social and comedic way possible. We found the perfect location that was turned into this special and fun little bodega, We also worked closely with our comedy director who is an expert at telling social stories with a cinematic eye. Our post team was on set cutting and building the edits live to deliver on-time.
At the end of the process, the client received the various edits and deliverable exports they required for their media buy. We were more than happy to deliver on time and on budget. Soon after our passion and obsession with this brand got our team thinking about how to mend all the content into a fun engaging music video that could have a social POV. The end result was this cut we have here. It was our summer anthem!