Protergia - Latecomers
New Year’s Eve is a day eagerly expected and at the same time a day full of expectations. We are all supposed to be somewhere, to look somehow, to feel someway so that the countdown will find us at the right place, with our beloved ones welcoming the brand-New Year.
But in fact, New Year’s Eve is not about that. It’s all about contradictions. In this day full of plans, it’s all about the unexpected. And in this moment about welcoming the New Year, it’s all about the feeling of the years you’ve left behind. In this trip around the sun, it’s about staying still to reflect. And in this celebration full of lights, it’s all about that one second of darkness. The one unclaimed by the year to go or the one to come. That second belongs to each and every one of us. It is here to remind us that a glimpse of darkness can lead us to the brightest of our days. And that’s what New Year’s Eve is all about.
We are The Newtons Laboratory, a.k.a. the Newtons and we are an independent agency.
We were founded in 2011 in the apex of the crisis and precisely because of that, we were born to find solutions and to correspond to challenges.
To do so, our doors are always open to:
Society and world-changing ideas.
People-focused ideas to their core.
Creative strategies that actually affect people’s behavior.
Ideas that “rock-the-boat” while respecting people and the environment.
Ideas that truly add value to brands.
Being your unique self and expressing it in your own way.
Ambitious people that never stop loving and respecting this great business we’re in.
New creative opportunities and innovation.
Ideas that are uniquely ownable to each one of our clients.
The most creative minds of our society, not just advertising.
We’re The Newtons and our doors are always open.
