Dr. Schär - Breaking News: Does Santa Claus Have Gluten Intolerance?
With over 400 million people worldwide affected by gluten intolerance, including many celebrities, we realized the most iconic figure of all might be silently struggling too—Santa Claus.
By identifying common symptoms like rosacea, pale skin, bloating, and swelling, we wrote a letter to Santa, encouraging him to try a gluten-free lifestyle and see how much better he could feel. Through this campaign, we’re raising awareness about gluten sensitivity while reminding everyone to make the holidays inclusive with gluten-free treats.
At Dr. Schär, we believe everyone—Santa included—deserves a joyful, healthy, and gluten-free holiday season!
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. In 2024, McCann Worldgroup was named Global Network of the Year by the Effie Awards, Network of the Year by the ANDYs and Network of the Year by the EPICA Awards for the sixth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum. For more information, visit mccannworldgroup.com.
