Birra Del Lago - Beer Launch

Building a brand with the owner of one of Lake Garda’s most famous hotels, we created a brand and positioning as an Italian exploration brand that's passionate about artisanal local craft for Birra Del Lago. One that could be bought into and tasted around the world.

That positioning developed into a brand identity and 360 launch campaign that used topography mixed with What.3.Words data to differentiate, launch and facilitate consumers’ exploration of the brewery’s home on Lake Garda in a niche way.