Google - Helping build trust in AI safety

AI's transformative power comes with significant responsibility. To address its many complex challenges, Google has developed a comprehensive AI safety narrative grounded in their core AI principles, covering fairness, accountability, and safety. We were asked as their creative partner to help communicate this narrative to key opinion formers worldwide.

We collaborated closely with Google’s Trust & Safety team to understand the AI safety narrative, its guiding principles and their many nuances. Leveraging our expertise in distilling complex topics into clear, accessible content, we adapted the narrative into an engaging suite of branded materials. From compelling visuals to educational tools and presentation assets, everything was designed to amplify Google’s commitment to transparent, responsible application of AI technology.

We supported Google's mission to foster a future where AI is built responsibly, transparently, and for the benefit of everyone. By creating visually cohesive and engaging assets, we helped communicate Google’s AI safety narrative to a global audience. This not only built trust with key opinion formers but also reinforced their leadership in safe AI innovation.