Adult Swim Idents
Art&Graft were tasked with designing and developing a series of eight idents for Adult Swim with an almost entirely open brief.
The films introduce a tech-savvy Granny with serious attitude. Bored in her mundane world, she decides to take a trip into virtual reality. The idents come alive as they delve into hyped-up scenes of retro gaming with a flurry of colour, sound and pixels.
It was important to tap into the surreal visuals that Adult Swim is known for but doing so in a way that could sustain interest over eight sequences. The love story that develops with our video-gaming granddad gives the series a wider narrative that viewers can follow between their favourite shows.
Art&Graft is a motion-led design studio founded by creative director Mike Moloney.
We create outstanding animation and motion; a combined creative vision to craft intelligent, original work. Our name reflects the philosophy that underpins everything we do — exceptional creative concepts realised through the painstaking attention to the tiniest of detail.
We are a permanent team of design specialists and producers allowing you to work closely with the actual creative talent from an early stage. A creative collaboration that ensures something unique, not just another generic look-a-like.
This refined approach allows you to create ambitious, genuinely bespoke work that will get you noticed.
