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Electric Ireland Rewards, Samba Sardines

29/07/2016
Advertising Agency
Dublin, Ireland
19
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Agency / Creative
Production
Editorial
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To celebrate and promote Electric Ireland's Rewards program, specifically a trip to the Rio Olympics in Brazil, we devised a hidden camera prank in a Dublin shopping centre. Unsuspecting lift passengers were treated to a personal performance from a samba band and dancers to brighten their journey! Immediately followed by the chance to meet a bona fide olympian!
About TBWA\Ireland

We are the disruptors. Pursuing the new, different, and never been done before. We fight for brave, bold, brilliant, and occasionally alliteration. We are TBWA\Dublin, part of the TBWA\ collective of 323 agencies and Adweek's global agency of the year 2018, 2021, 2022.

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