BMW, i3 Test Drive
We wanted to change the public perception of electric cars by highlighting the fun of driving the BMW i3 for the first time. So, we produced a series of short online videos featuring real people taking the car out for a spin and captured the pure joy they experienced.
We are the disruptors. Pursuing the new, different, and never been done before. We fight for brave, bold, brilliant, and occasionally alliteration. We are TBWA\Dublin, part of the TBWA\ collective of 323 agencies and Adweek's global agency of the year 2018, 2021, 2022.
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