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Snakehips 'Cruel' (Feat. Zayn)

10/08/2016
Production Agency
London, UK
23
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London Alley director Alex Southam, creates a world of city nightscapes for Snakehip's track Cruel featuring ex-One Direction singer Zayn. Inspired by the heavily-neon, urban aesthetic of Blade Runner, the video plays upon a distorted post-production technique, seamlessly tracking forwards through the various fluorescent locations. Alex enlisted VFX juggernauts Coffee & TV and created the 2D/3D animations himself with Lev Bravo. Expertly shot by Rob Witt, the resulting video sure is a colourful, visually engaging and energetic pop promo.
About OB42

We are a director management and production company that thrives on the power of culturally impactful storytelling.

Our passion lies in nurturing voices, perspectives, and narratives from storytellers around the world. Our directors possess a natural curiosity for exploring the intricacies of culture and trends, enabling us to create work that deeply resonates with our clients’ audiences.

As part of the 42 family, a global talent management and production company specializing in film and TV, we work alongside our sister photographic agency, ProbationTogether, we form a dynamic team equipped to handle a wide range of creative projects, including branded entertainment, advertising, print and music video content. With our extensive roster of creative talent and production expertise, we are the ideal partner for bringing your vision to life.

We believe our model provides more freedom and scope for both talent and clients, allowing a more transparent approach to curating the most successful creative partnerships.

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