Plan Ireland, The First Letter

Plan Ireland is a charity working with children in need on a global scale. By providing children with sponsors, they improve the lives of children and the communities around them for the long-term. Our work with Plan involved highlighting these vitally important child sponsors to find out why they do what they do. The result - a powerful story into the motivations behind child sponsorship. With Plan Ireland as our partner, we developed a pro-bono campaign that stretched across TV, online content, 6 sheet and radio.