senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

FIAT - Street Tales

FIAT
16/01/2017
Advertising Agency
São Paulo, Brazil
8
Share
Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
During the past 12 years Fiat has sold the most cars in Brazil. In 2013, during the Confederations Cup this leadership led them to position themselves as the brand of car that understood the Brazilian streets the best, by inviting millions of Brazilians to cheer for their country in the streets of Brazil. The campaign was a huge success and was covered by the Brazilian and international press. But what could we do after the success of "Come to the Streets"? Fiat was faced with the challenge of expanding its platform and reaching the consumer in new ways. So the Street Tales project emerged. A series of four short films shot only using elements from the streets of Brazil without touching or changing them. Graffiti, signs, statues, walls, dogs, pedestrians etc. are the protagonists of these four tales. Stories that only Fiat, the specialist brand in the Brazilian streets could see. Stories that touched and moved the Brazilian audience, definitively consecrating the positioning of the communication of the market leader of the automotive sector in Brazil.
About Leo Burnett Tailor Made
Leo Burnett Tailor Made unites Leo Burnett’s creative brilliance and international experience with an innovative operational model that is 100% dedicated to understanding each client’s business. We are a convergent agency that believes in and works with communication as an integrator, with digital present throughout every brand building stage. A wholly owned subsidiary of Publicis Groupe S.A., the Leo Burnett network is a multinational ad agency with over 81 years’ experience and headquartered in Chicago. It has 96 offices in 85 countries with over 9,000 employees. Present in Brazil for 41 years, we number more than 400 in two offices (São Paulo and Brasília). We are among the three most awarded creative networks in the world, according to the Gunn Report.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0