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Fiorino Car Crusher

16/01/2017
Advertising Agency
São Paulo, Brazil
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In a scrap metal yard, a Fiorino van - the old model - is hoisted by a car compactor and crushed until it turns into a block of iron and steel.An industrial forklift truck places the block into the back of a Fiorino 2014 to show the increased capacity of the new model.
About Leo Burnett Tailor Made
Leo Burnett Tailor Made unites Leo Burnett’s creative brilliance and international experience with an innovative operational model that is 100% dedicated to understanding each client’s business. We are a convergent agency that believes in and works with communication as an integrator, with digital present throughout every brand building stage. A wholly owned subsidiary of Publicis Groupe S.A., the Leo Burnett network is a multinational ad agency with over 81 years’ experience and headquartered in Chicago. It has 96 offices in 85 countries with over 9,000 employees. Present in Brazil for 41 years, we number more than 400 in two offices (São Paulo and Brasília). We are among the three most awarded creative networks in the world, according to the Gunn Report.
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