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Samsung - Galaxy Surfboard

Samsung
17/01/2017
Advertising Agency
São Paulo, Brazil
27
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To eliminate the distance between Gabriel Medina and his coach during practice, Samsung created the Galaxy Surfboard. Made by shaper Johnny Cabianca, the person responsible for developing the boards of world champion Gabriel Medina, the Galaxy Surfboard has a Samsung smartphone as its technological heart, allowing Gabriel Medina to receive instructions in real time from his coach while practicing in the open sea, helping to maximize his performance. And to motivate him even more, the board can also receive messages of encouragement from fans by using a predefined hashtag via twitter. The messages received are displayed on a high-frequency LED screen built into the board, allowing Medina to receive feedback from his coach in real time during practice. Thus helping to increase his performance and motivation without having to return to shore.
About Leo Burnett Tailor Made
Leo Burnett Tailor Made unites Leo Burnett’s creative brilliance and international experience with an innovative operational model that is 100% dedicated to understanding each client’s business. We are a convergent agency that believes in and works with communication as an integrator, with digital present throughout every brand building stage. A wholly owned subsidiary of Publicis Groupe S.A., the Leo Burnett network is a multinational ad agency with over 81 years’ experience and headquartered in Chicago. It has 96 offices in 85 countries with over 9,000 employees. Present in Brazil for 41 years, we number more than 400 in two offices (São Paulo and Brasília). We are among the three most awarded creative networks in the world, according to the Gunn Report.
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