Twinings' Digital Advertising Campaign
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are.
This was the powerful creative message we helped Twinings portray in its new digital campaign, bringing to life the brand’s purpose and product truths in a way that resonates with social media audiences.
As the latest installment of Twinings’ ‘The Natural Way To Colour Your Day’ campaign, we created a digital campaign with three powerful stories that fuse together emotion, humour and a little bit of philosophy. The campaign uses Scorch London’s sequential content model – deeply emotive content followed by the remarketing of more rational product messages, which went live across Facebook, Instagram and Unruly at the beginning of March.
Scorch is an independent creative advertising agency in Soho.
We create insanely brilliant campaigns that get results for our clients. We’re not interested in engagement rates or return on investment. We’re OBSESSED by them. We get real, actual, BIG RESULTS, the kind that slap you around the face and make you wonder what on earth you were doing before.
WE CREATE amazing work people want to seek out rather than avoid.
WE WORK FASTER than traditional agencies but with no less strategic rigour.
WE DESIGN creative to generate active engagement and a response.
WE DELIVER UK, European and global campaigns.
WE PRODUCE everything ourselves under one roof.
We create, produce and deliver campaigns across the full spectrum of digital and traditional media, sharply tailoring each piece of work to where it will live.
HOW WE DO IT
We combine strategy with creative, produce everything under one roof, and provide full media toolkits. This means we only create work that is incredibly true to the brand, fantastically creative, faster than you thought possible, and ruthlessly consistent in the translation of the idea to the audience.
