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Surgery

01/06/2017
Production Company
Mexico City, Mexico
12
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Brand
Agency / Creative
Production
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Publicis Mexico, the agency led by Juan Carlos Tapia, has created a comedic campaign for Mini to promote self-park assist. MINI this time opts for humour and cinematic narrative, to demonstrate that beyond being a classic, also has technology that puts it at the forefront. For example, with the Self Park Assist system, you take control of the car so that you enjoy your MINI, even when your mind is on the other side. This campaign was developed under the creative leadership of Jessica Apellániz and Diego Wallach, the creative duo was integrated by Fernando Martínez and Julio Cerón. The films had the honor of being directed by Santi Chaumont and the production house was Madrefoca.
About Madrefoca

Madrefoca believes in the importance of film craft and great storytelling regardless of its format, length or size. It is our commitment to nurture the authentic, give voice to the irreverent, inspire the brave and encourage the funny.


Madrefoca was founded in 2012 as a boutique film shop, a coming together of creative minds to form a new family of filmmakers, The Madrefocas.


Just three years after our launch, we were awarded Production Company of the Year in Mexico, and have since continued to grow into our shoes now having offices in Mexico City and Los Angeles and offering production services for international clients.


Our film family has not changed, and neither has our approach, but our scope certainly has. While creating award winning commercial work, we have begun producing short narrative films and have TV series and full-length features in development.

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