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Sky's AR Campaign

13/11/2017
Out of Home
London, United Kingdom
21
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Brand
Agency / Creative
Media
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Sky launched a Digital Out-of-Home (DOOH) Augmented Reality (AR) campaign with JCDecaux, to promote its next-generation TV platform, Sky Q. The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo. The display used an AR live stand linked to JCDecaux’s Motion@Waterloo screen to demonstrate the live benefits of Sky Q through an interactive screen experience for commuters. To bring to life Sky Q’s new voice control functionality, Sky created a DOOH AR experience to ‘summon a character’ from great shows and movies to join consumers in Waterloo station. Passers-by were invited into the experiential space where they could search for one of five pieces of content using Sky Q’s Voice control functionality on the Sky Q touch remote. Well-known characters including SpongeBob Squarepants, SPIDER-MAN and LEGO batman, would then join the commuter within the space and interacting with them while they posed for a photo. Commuters were then sent their snap via email and encouraged to share it on social media using the hashtag #skyvoicecontrol.
About JCDecaux

JCDecaux is the number 1 Outdoor advertising company in the world, playing a major part in transforming urban landscapes across the globe. As the premium broadcast supplier in Out-of-Home media; JCDecaux is the only pure-play Outdoor media owner worldwide, delivering high-quality and innovative advertising solutions. It all started in 1964 when Jean-Claude Decaux, JCDecaux’s founder installed the first advertising bus shelters in Lyon, driven by his vision of creating a beautiful city financed through advertising revenues at no cost to the municipalities and taxpayers. A new advertising medium was born and, since then, the JCDecaux team has successfully transformed a French local Outdoor media company into one of the few global media owners, present in over 70 countries around the world. In the UK, JCDecaux is the number one supplier of advertising opportunities across Rail, Retail, Roadside and Airport environments, placing media where it matters. JCDecaux’s expertise and quality portfolios are industry-recognised as the company continues to invest and evolve the Out-of-Home market. At the forefront of Digital Out-of-Home, JCDecaux’s expanding portfolio provides advertisers with enormous creative opportunities and greater flexibility, allowing campaigns to be tailored and topical.   

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