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Group745
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Curly, it's dumb. But good

13/12/2017
Advertising Agency
Paris, France
15
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"Curly, it's dumb. But good." With this new wtf signature, Curly affirms its craziness. In order to concern the Y generation, we invented a social TV game. From the 3rd to the 8th of march, people had to find hidden objects in our TV spot. Winners received 1kg of curly.
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We believe that utility and responsibility are the guarantee healthy growth for brands. These two values constitute the foundation of our agency philosophy, Benevolence. Benevolence is a formidable level of transformation because it has a power of unique reconciliation between people and all brands that are challenged. It positively forces brands to improve people's lives and to adopt a more respectful, sincere attitude in communication. Creativity and innovations are the two key vectors to make Benevolence unexpected.

 

 

 

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