Nuon
Nuon helps everyone get more from the sun. Why buy if you can also rent? In the new campaign 'getting more from the sun' is the central theme. It is the third integrated campaign within the brand positioning 'Listening gives energy'. By listening to customers Nuon has come to understand that Dutch people want to get more from the sun, but that for many people one thing really stands in the way. Friso Westenberg, marketing communications manager at Nuon: “The purchase of solar panels can be a major barrier for some people and we want to remove that limitation. At Nuon you can now rent solar panels for your own roof. No big upfront investment, no fuss and it also delivers immediate savings. With this innovative new addition, Nuon offers a complete range of sun energy solutions, so everyone can enjoy the sun.” Gijsbregt Vijn, managing director Lemon Scented Tea: “We recognize that people are looking to benefit more from solar energy. We have translated this into an everyday story that ends with a surprising, sympathetic gesture.”
THE STORYTELLING AGENCY
We are an Amsterdam based creative agency that believes in the power of storytelling.
THE BRAND CONFLICT MODEL
What does the story of Tesla have in common with Iron Man (besides that the rumor goes that the movie character of Iron Man is slightly based on Elon Musk)? They both depict a clear conflict, one that draws people in emotionally. The same counts for brands. Our Brand Conflict Model© uses the ancient power of storytelling to build stronger brands. It’s simple but revolutionary.
NO CONFLICT NO STORY
OUR TOOLS
BRAND CONFLICT SESSION
The Brand Conflict Session is used to identify or sharpen the DNA and core positioning of a brand. In the Brand Conflict Session we find and create the brand archetype, define the brand conflict, and develop the initial overall storyline of a brand. The session gives an inspiring foundation for the communication and culture of a brand, organization or company.
EDITORIAL SESSION
The Editorial Session is used to find the most important stories of the brand, and create original content. In the Editorial Session, brand teams are asked to develop a magazine cover for the brand. In this way the participants start thinking of strong content solutions instead of product USPs; it’s a great way to kick-start a project and boost the energy of the team.
CREATIVE CONTENT CALENDAR
The CCC is a web-based tool that helps brands to get a full overview of all content and campaigns running across different channels. So no more printing out-of-date Excel sheets! The CCC means that everyone can work on the calendar at the same time. You can view the brand’s total communication activities by year, month, day and channel.
