Ghost
“Ghosts”, is the new Pavofrío´s campaign created by McCann Madrid that reflects some of the women fears, and trying to chase them away. Under the claim “'Let's not feed the fears, let's feed another model of woman”, the brand, with a touch of humor, puts the attention into four women social problems: to be mother yes or yes, not to be single, feel culpable for prioritizing the professional life, and try to look perfect into the social networks.
McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, “Truth Well Told,” McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG).
