Ghost
“Ghosts”, is the new Pavofrío´s campaign created by McCann Madrid that reflects some of the women fears, and trying to chase them away. Under the claim “'Let's not feed the fears, let's feed another model of woman”, the brand, with a touch of humor, puts the attention into four women social problems: to be mother yes or yes, not to be single, feel culpable for prioritizing the professional life, and try to look perfect into the social networks.
We are a leading agency in creativity both in Spain and worldwide. Our team constantly seeks excellence in the creation and production of ideas that help solve our clients' business problems and help brands leave a mark on people's lives.
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