Desperados - Sound Stage: W.T.F.
Desperados, HEINEKEN’S tequila flavoured beer brand, again pushed the boundaries of wild experimentation in music by teaming up with KiNK, legendary Bulgarian producer and DJ, to create the world’s first, global DIY mobile sound system performance.
KiNK played the role of DJ, conductor and producer, by using custom built sound systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds. As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time.
Desperados Sound Stage: W.T.F. (Watt The Frequency), is the fifth act in a series of unique party experiences, which saw 300 fans descend upon Amsterdam to take part in an interactive live party for music lovers, directed by KiNK. Amsterdam-based ideas company WE ARE Pi created the multi-act campaign called “Release Your Inner Tequila” for Desperados.
Each sound system was sourced from the local music scene of its country of origin, including Germany, Netherlands, France and the UK, to create a truly global sound. Using materials such as faders attached to organs, electronic oil drums and even disused cars, the distinct medley of sounds, under KiNK’s direction, came together to create one exceptional track.
WE ARE Pi is an independent international Ideas Company founded in Amsterdam, on 14th March 2011.
Mission
Our name is inspired by pi, a number that never ends and never settles into repetition.
‘Never Settle’ defines our progressive view on brands, culture and society. It is an attitude we apply to our values, work and partnerships. Our mission is to inspire and enable thought leaders to drive progressive brand actions that positively impact lives and culture.
Pirates
Led by managing director Alex Bennett Grant, creative directors Rick Chant, Barney Hobson and managing partner Patrick Garvey, four friends who left traditional advertising to pursue a modern alternative, guided by ‘The Pi Way’, a set of values that steer our every move.
We are an international team of truly diverse and globally minded Pirates from strategy, advertising, digital, content and design backgrounds.
We seek out the thought leading brand and cultural instigators, change makers, boundary pushing collaborators that share our values and want to deliver a fresh perspective and modern alternative for their audiences, communities and consumers.
Services
We provide high level brand strategies and campaign platforms, brand acts and delivery of channel specific content and entertainment for consumers to engage with.
Relationships
Today we work with brand thought leaders across an exciting spectrum of categories.
Pi Society
Our open community platform harnesses creativity for positive impact.
