Nike - Dare To Become
Nike wanted Chinese football players -and football fans- to dream big. Hamlet produced this commercial for Wieden + Kennedy Shanghai. 'Dare to become' is directed by Ian Pons Jewell and was launched in China during the last week of the 2018 World Cup. Having reached 170 million views in just a couple of days after launching, the spot is now the most viewed Nike on-line commercial worldwide.
We could call it a community, but why call something a community when you can call it a Hamlet?
Yes, Hamlet is a play by Shakespeare. And a cigar brand.
But a Hamlet is a smallvillage. Well, not even a village, really, more like a small group of houses.
This particular Hamlet ispopulated with creative craftspeople, forging memorable stories and powerfulcontent for new and old media, experimenting with form, structure andcutting-edge technology.
Our ambition is to createthought provoking films, rooted in society and born out of an attempt toexplore human emotions. We look out for work that stays with you, truebeauty and smart entertainment.
Created in 2015 by RubenGoots and Jason Felstead Hamletoperates out of Brussels and Berlin.
With Hamlet, we’veconceived an open structure, a place where talent finds a home: the eager, thebrave, the poetic, the proud and the curious. Welcome to our Hamlet.
Raw emotions, beautifullycrafted.
