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"Real Actors" by Progressive and Arnold

01/08/2018
Advertising Agency
Boston, USA
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Flo is part of the fabric of American culture, which is something Progressive is very proud of. And it’s up to Arnold and Progressive to keep her there. The Real Actors spot is the latest in a long list of examples that do just that. Anyone with a TV in 2018 has seen all the commercials purporting to show real people giving unscripted, real reactions. And Progressive’s campaign starring Flo has long been the polar opposite of that. So, if those commercials feature “Real People, Not Actors,” Progressive commercials unapologetically feature “Real Actors, Not People” – and the funny comedy performers and smart writing that comes with that. Consumers fatigued by advertising featuring “real people” have been responding in droves, thanking Progressive for trolling the category and calling the Real Actors parody “well played” and “truly a gift.”
About Arnold Worldwide

Arnold is an independent-minded full service advertising agency. At Arnold, we make it Safe To Be Brave. We make certain that your bravest idea is also your smartest idea. For us, this mission goes well beyond just the work we make on behalf of brands. It is the foundation of everything we do. Arnold is headquartered in Boston and is part of the Havas Creative Group.

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