Dairylea
We created two bespoke compositions alongside ace composer/producer Jason Cadden, built around the same set of lyrics - one 'Super Cheesy' execution in the style of Barry White, and one 'Super Cool' that captured a popular electro/dance tone. Each song incorporated simple fun ways to eat Dairylea, along with cows mooing to give it some punctuating humour.
These ads were targeted in equal rotation to listeners so they were exposed to each side of the campaign, no matter what their usual preference.
They were then directed to a microsite that analysed their Spotify listening habits to find out how super cool or super cheesy their music taste is.
Red Apple Creative are a Creative Agency based in London and New York with a specialism in Audio Services
We craft:
Spotify Creative,
Radio Creative,
Podcasts,
Digital Advertising,
Web Builds
Our Culture:
We're creative (standard). We're honest and open. A swear jar would bankrupt us all. We're all equal and we laugh at ourselves...and each other. We're unconventional, productive and we do whatever it takes to get the job done. We like burgers (meat, veggie and vegan). We always make time for each other and our clients. We live and breathe audio. We're all very different and we love that about our team. We like going to the pub...a lot. We praise each other and recognise achievements. We don't quit, we fix. We're kind and caring. We make a difference. We stick together and pick each other up when it's needed. We're people pleasers. We like to dance. We say please and thank you. We're passionate and motivated. We always leave our clients feeling good.
