To highlight the P9’s great selfie camera, complete with beauty mode, Isobar held a monster beauty pageant in search of the most glam (or not so glam) monsters. Users shared selfies of their Halloween costume and make up for a chance to win a phone. We made a social film with Isobar to promote the competition – shot on the P9 itself. The film received over 500,000 hits within 24 hrs and was Huawei’s most highly viewed Facebook film to date.