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Casumo - Play Absurd

Casumo
15/01/2019
Production Company
Brighton, UK
26
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Brand
Agency / Creative
Production
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We joined Casumo and their agency Kitty to champion eccentric ‘sports’ across the UK: pie eating, wife-carrying, egg throwing, gurning… the weirder, the better. We made four films featuring comedians and onlineK. Winner of Most Effective Influencer Campaign at the Effective Digital Marketing Awards 2018.celebrities taking part in the sports, releasing one a week over the course of a month on the Play Absurd website and all influencer social channels. Brand awareness sky-rocketed. Winner of Most Effective Influencer Campaign and the Effective Digital Awards 2018.
About Be The Fox

We are the small BIG agency. We focus on making work that punches above its weight with small agency customer service. Our team come from big agencies and have experience in house at global broadcasters and social platforms. That means we understand audiences and it gives us a unique perspective in marketing. We are female-founded and ensure the audience we're talking to is represented in the team who make it. This is our superpower.

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