British Airways - Inside London

British Airways wanted to encourage more bookings on BA.com by engaging and inspiring customers earlier in the decision-making process. They decided to produce guides to some of their destinations around the world and we had the pleasure of producing the series for our great capital, London. Each guide in the series was targeted at a different arch-typical traveller, then brought to life by charismatic individuals with real ‘insider knowledge’. Because these guides needed to be much more than your usual affair we enlisted passionate and unexpected influencers to offer up some truly unique gems, such as Azzi Glasser - bespoke perfumier - who provided an upmarket tour around Christies, Fortnum & Mason and Harvey Nichols.