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Apartheid Museum - Bill of Rights

Apartheid Museum
22/02/2019
Advertising Agency
Johannesburg, South Africa
19
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The Bill of Rights is the cornerstone of democracy in South Africa. It enshrines the rights of all people in our country and affirms the democratic values of human dignity, equality and freedom. A "bill" is a printed or written statement of an amount owed. As such, we created our own Bill of Rights, Bill of Rights, ZA, which was an itemised bill of how many lives were affected in the struggle to obtain the basic human rights we enjoy, and deserve, today. We created over 8000 bills by printing them through a normal till point. The bills were then delivered the night before Human Rights day to the restaurants. Our bill had the #billofrightsza printed on it so we could track the reach of the campaign on social media. We did not put a single cent behind media. The bill also served as a free entry to the Apartheid Museum so South African could learn in greater depth their history.
About Joe Public

Founded in 1998, Joe Public marks its 26th year as one of the largest independent communications agency groups in South Africa. 

Joe exists to serve the growth of our people, our clients, and our country through the greatness of creativity. Offices include Johannesburg, Cape Town, Durban, Amsterdam, Antwerp, and London.

Joe is proud to have been recognised as Agency of the Year 2024 at the Loerie Awards and Large Agency of the Year 2024 in the Financial Mail AdFocus Awards.

Connect with us: www.joepublic.co.za and follow on LinkedIn and Instagram.

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