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Genelec x Boiler Room

07/03/2019
Advertising Agency
Amsterdam, Netherlands
21
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Brand
Agency / Creative
Production
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Genelec wanted to reach and engage with a new audience: Millennials who are passionate about electronic music. To reach these people, we joined with Boiler Room, loved by our target group. We created a cross-channeled campaign consisting of three parts: 1) Competition for consumers 2) Event + Live Stream 3) Video series to support the collaboration. We increased purchase intent by over 80% amongst an audience of millions.
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