Our Current. Our Future. Eirgrid
Capturing lightning in a bottle, for Eirgrid. Our Current. Our Future.
“Any sufficiently advanced technology is indistinguishable from magic.” That quote from science fiction writer, inventor and futurist Arthur C. Clarke kicks off our beautiful film celebrating the people who run our national grid. But it tells only half the story. Because when tech is good enough it’s not just magical – it’s invisible. That was our task: to make the magic of the grid visible, vital and valuable.
We are the disruptors. Pursuing the new, different, and never been done before. We fight for brave, bold, brilliant, and occasionally alliteration. We are TBWA\Dublin, part of the TBWA\ collective of 323 agencies and Adweek's global agency of the year 2018, 2021, 2022.
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