Thirty Five
The life expectancy of transgender people in
Brazil is age 35 due to violence and discrimination. This fact is highlighted
in the new film Thirty-Five developed
by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news
portal. The short film, produced by FAUNA studio, features real trans couple Guto
and Onika. This statistic is underscored by the film’s soundtrack, a cover of
Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year
marks the 35th anniversary of the song’s release.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).
