Dr Pepper - Cherriot
How can an already great day get even better? With the addition of Dr Pepper Cherry flavour. Even better when it’s brought in on a tiny miniature horse-drawn charriot, or ‘cherriot’ if you like!
When you have an insanely silly and fun creative idea like that, you call in creature specialists Alt.vfx.
“We made a tiny horse,” said VFX Supervisor Nick Lines.
That’s right, Nick. We did. Our team of artists sculpted the talking horse and its Roman-style charriot in 3D, then used extensive grooming, lighting and texturing to ground it in reality. Our animation team then studied hours of reference material, looking at the subtleties of movement a horse makes when trotting, galloping and resting, and then applied these to our 3D horse. We then used compositing techniques to place the horse and charriot into the live action plates.
Create, Cultivate, Collaborate and Provoke.
Alt.vfx is a world-leading visual effects company with studios in Brisbane, Sydney, Melbourne, Los Angeles and Tokyo.
Established in July 2011 by VFX supervisor Colin Renshaw and Executive producer Takeshi Takada, Alt.vfx has quickly become one of the most respected and highly awarded visual effects studios in the Asia Pacific.
We work with some of the most talented directors and creative agencies in the Asia Pacific and beyond, using our creativity and a culture of innovation to produce award-winning results for our clients.
