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Benefit Cosmetics & Refuge

05/07/2019
Media Agency Collective
London, United Kingdom
11
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Production
Animation
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We partnered with Sky AdSmart and Benefit Cosmetics to bring to life the brand's annual charity campaign, Bold is Beautiful via two 30 seconds TV spots.

One of the charities involved in the campaign is Refuge, so the objective was to showcase a real life story from someone affected by domestic violence. Animation was used to bring Hollie's story to life.

Thanks to all at Refuge and Hollie for being involved.

About El Carousel
El Carousel is a hybrid agency, bridging the gap between creative and production. We develop creative visions and strategies for our clients' brands, and provide the production services needed to realise them. Specialising in all forms of offline & online content, design & illustration, animation and strategy and creative comms planning.
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