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In Darkness - Social

30/08/2019
Content Agency
London, United Kingdom
8
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Golden Trailer 2019 Award-Winning Creative

Originally briefed as radio spot, we recognised that this would provide a golden opportunity for a social creative. As an agency with a non-linear 360 mindset, we like to make creative with the audience and context (eg, the platform on which they will view the content) at the heart of everything we do. So, being all to aware of the figures for audiences who are not engaging with creative with audio on, what better way to get them engaged then to build a creative around this concept. Opening with a direct call to action ‘Listen Carefully, You are about to hear, a murder being committed’. You’ve got my attention! And the plot of the film is nicely wrapped up too.


About Silk Factory
We are an exciting new creative content agency in the heart of Soho, London, delivering AV and digital creative for all platforms across entertainment campaigns. With over 28 years industry experience, founders John Piedot and Andrew Snook recognise the rapidly evolving requirements for any marketing services. From the biggest trailers, to 5 second social ads, our aim is to produce impactful AV content that puts audience at the heart of the creative process. We tailor all of our creative to the relevant audience and platform, to deliver the most engaging content possible.

We have a full 360º offering in our post production facility, including online and offline edit suites, motion graphics, sound mixing suites and 4K grading. A highly experienced team of producers, editors and designers create and deliver content across cinema, TV, online & VoD, social, digital outdoor, radio and podcast.
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