FDJ- Parions Sport

ParionsSport, FDJ's sports betting brand, is setting out to conquer its main target, expert bettors, with a new creative spot produced by Boogie Nights and directed by Daisy Zhou. The new communication campaign highlights these more experienced and therefore more demanding players through two films (Online and Point of Sale). A true ode to gamblers, the films feature a community of bettors, in which everyone has their own rituals, habits and ways of gambling, vibrating and exulting. Combining lifestyle scenes and special effects, the films capture with modernity and energy the intensity of expert bettors' emotions and confidence, supported by the voice of the rapper A2H.