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30,000 cars

30/09/2019
Advertising Agency
Gothenburg, Sweden
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The toy car installation was built to visualize just how bad traffic is – and the impact if people took the bus instead. If all 30,000 car drivers would travel by bus during the two week trial period, it would save approximately 2,500 tons of CO2, and erase 60 football fields of cars from the region.

About Forsman & Bodenfors

Founded in 1986, Forsman & Bodenfors has achieved global fame as one of the most awarded

agencies in the world including winning 100+ Cannes Lions. The agency is renowned for its

unique flat structure, radical collaborative ways and highly creative ideas that transforms

business and shifts culture. The agency has received global acclaim for work including ‘Epic

Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and

campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome

International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II.




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