30,000 cars
The toy car installation was built to visualize just how bad traffic is – and the impact if people took the bus instead. If all 30,000 car drivers would travel by bus during the two week trial period, it would save approximately 2,500 tons of CO2, and erase 60 football fields of cars from the region.
Founded in 1986, Forsman & Bodenfors has achieved global fame as one of the most awarded
agencies in the world including winning 100+ Cannes Lions. The agency is renowned for its
unique flat structure, radical collaborative ways and highly creative ideas that transforms
business and shifts culture. The agency has received global acclaim for work including ‘Epic
Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and
campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome
International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II.
