Unox - Times Are Changing

​Stamppot is an age-old family favourite in the Netherlands, and you can’t make stamppot without a classic Unox smoked sausage. But times are changing. The brief for TBWA\NEBOKO as creative agency and Ambassadors as creative production partner was to retain Unox’s trustworthy, traditional brand identity while promoting its growing range of vegetarian options to the Dutch public. We had to make this a story about trying something new, not about missing out.