senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Marine in 15

12/12/2019
Advertising Agency
London, UK
8
Share
Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER

Royal Marines undergo an incredibly tough selection process, with only a small percentage of applicants managing to earn their green beret.


Health and fitness tests were proven to be one of the biggest stumbling blocks. Our 16-24-year-old applicants were turning up unprepared and unfit.


With plenty of exercise and fitness content already available, we realised diet was being overlooked. We needed to put healthy eating back on the menu.


On a shoestring budget, we developed Marine in 15 – a series of videos with no-nonsense Marine chef – Colour Sergeant Mike Beaton. It parodied existing recipe formats but with an added ‘Marine’ flavour.


We created 11 engaging videos that could be shared again and again. They outperformed all expectations, receiving over 700,000 views and reaching 1M potential recruits on Facebook alone.


We proved that healthy eating could be cheap, easy, quick and tasty.


BOOM!

About Great State

We help brands stay relevant in a connected world


Staying relevant is today's biggest business challenge.

Consumers have higher expectations than ever before - driven by rapid changes in technology and fierce competition in every sector.

Today’s magical competitive advantage is tomorrow’s mediocre cost of entry.


We are a brand technology agency


We help businesses to transform themselves in response to these ever-higher expectations. We engage with ambitious leaders across the C-Suite. They work with us end-to-end – to transform their whole business – as well as on discrete deliverables.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0