HomeEquity Bank - #PauseToRemember
November 11 is Remembrance Day, when Canadians honour our veterans with a moment of silence at 11am. With fewer surviving WW2 veterans each year, our younger generations are only exposed to war through fun, violent video games. We’re in danger of forgetting the sacrifice of our greatest generation. That’s why, for Remembrance Day 2019, The Royal Canadian Legion launched a campaign to connect with a younger audience in a place relevant to them. We spoke to them through the people they watch and admire: video game streamers on platforms such as Twitch, Mixer, and YouTube. We recruited the top streamers around the world, known for playing games that glorify war. On Nov. 11th at 11am, these streamers asked gamers worldwide to lay down their controllers, and #PauseToRemember our veterans with a moment of silence online. This first of its kind initiative was recognized by mainstream media, as well as tech and videogame specialist press, as an effective way to reach our audience with the important message that War is Not a Game.
Trade publications have written that Zulu Alpha Kilo (Z.A.K. for short) stands out as a ‘maverick global indie agency’ within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008, we’re proud that our shop has built a reputation over the years as an industry outlier and one of the most respected independent agencies in the world.
In 2016, Ad Age named us Small Agency of the Year and in 2017, 2021 and 2022, International Small Agency of the Year. We were featured as one of Forbes Top 100 Innovators of 2018, The Drum’s Agency of the Year 2021, and Campaign US 2021 Independent Agency of the Year. For three years running, Fast Company has recognized our work in their World Changing Ideas issue. In 2022, we were listed among the top ten independent agencies in the world in Cannes, One Show and D&AD, based on a body of effective, breakthrough work.
We were founded on the belief that the world needs more creativity. It’s what drives all our decision-making. There is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of client budgets. We are here to change all that.
When you truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this over and over with our own clients.
And, as a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in.
With 180 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together.
