Plaquelighting
We created a real life experiment featuring dental students (a group that is obviously pretty fastidious about their oral hygiene) which illuminated hidden plaque with a luminescent dye under blacklight. Then we showed them the difference when they brush with ARM & HAMMER and captured their reactions. Needless to say, they were pretty surprised.
The work dramatizes that 5X difference you get when using ARM & HAMMER toothpaste. And it looks nothing like the rest of the toothpaste category and that really has the capacity to shock people out of their usual routines.
At VIA, we believe that everything transformative begins with a fresh perspective. We all need one. It keeps us honest, it keeps us in the moment, and it keeps us moving forward. Maybe it’s also the secret sauce that’s allowed VIA to remain as an independent agency. Or maybe it’s the lobster.
Either way – let’s see what it can do for you.
