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The Core Agency - Pour & Feed

The Core Agency
03/02/2020
A Production Company
Alexandria, Australia
10
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Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Indoor plant frenzy is real and contagious. Our feeds are filled with tasteful pics of leafy living rooms. #crazyindoorplantpeople trade hot tips on secret groups to keep their Monsteras happy, healthy and grammable…


The benefits of indoor planting are undeniably plentiful - great for mental health, eco-friendly and aesthetically divine. But reaping these rewards can be a bloody frustrating process. With ‘Pour + Feed’, a ready-to-use fertiliser, Osmocote offers a simple solution for the green-gilled green-thumb. Photoplay / Playtime's comedy connoisseur Stef Smith steps in to direct this charming new spot, reminding us that plants have feelings too and they need that constant TLC.

About Photoplay / Playtime

We love telling stories. 

Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms.  We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. 

Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process. 



 
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