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OSOM transformations

05/02/2020
Advertising Agency
Yekaterinburg, Russia
16
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Agency / Creative
Production
Music / Sound
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Digital service OSOM finance offers a revolutionary approach to finance management. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. 

Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation.

 

There are no common colors, fonts or sizes in the corporate identity. There is an infinite number of varied solutions that fit into a single graphic identity system.


It became possible thanks to implementation in typography the technique of morphing which is common for computer animation. This technique allows to smoothly transform font variations and its color pallet as well.



About Voskhod
Voskhod is an independent creative agency №1 in Russia. We are located in the heart of Russia - in Ekaterinburg, on the border between Europe and Asia.

Voskhod is advertising without any borders: geographical, national or genre ones. Our foreign and Russian clients have appreciated the effectiveness of advertising, where creativity and media are united. Our works have received high marks of international festivals and this is evidenced by 10 Cannes Lions and many other prestigious awards in the sphere of advertising.

To move beyond has been our constant motto since 1996.
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