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SHIMANO

12/03/2020
Production Company
Amsterdam, Netherlands
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It’s not often that you get to make a commercial for a product that doesn’t need a commercial to sell itself. The DURA ACE products from Shimano are top of the line, and the majority of competitive road cyclists ride with these products.

During the worst storm of the year we rented out an old airport at night, installed a crazy amount of lights, sent the drone up, and let it all pour down. The result…. See for yourself.

About Eyeforce

“LOGIC WILL GET YOU FROM A TO B. IMAGINATION WILL TAKE YOU EVERYWHERE”

Eyeforce is an award-winning video production company famous for its sports content. Our stories revolve around inspiring characters and transformational narratives.

We have a great affinity with the outdoors, because in nature we feel truly connected with ourselves and the world around us. That’s why we use the power of storytelling to protect our planet.

With offices in Amsterdam and Cape town, Eyeforce works with brands, athletes and publishers around the globe to create goosebumps stories and leave viewers with new perspectives.

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