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Puma - Puma Sports Bag

Puma
19/08/2020
Animation
London, UK
17
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We teamed up with the creatives at Autobahn to collaborate on this project using stop motion to animate bags for sportswear giant, Puma.

The brief was to create engaging videos that showcase Puma’s new sports bag and backpack designs for an internal audience. Autobahn called us to help create these stop motion animations, shot in our studio.

Both films followed a similar treatment with bags spinning and popping into the different designs. Puma shoes, clothing and accessories slide neatly into frame before magically packing themselves in the bags.

About Picturesmith
Helping to bring stories to life since 2012
We are an award winning animation studio that partners with brands and agencies around the world. 

Whether you need a commercial or an explainer video, we craft marketing content that gets noticed. We start with your idea and then use stop motion, 2D, motion design, mixed media or live action to bring your story to life.

To learn more about what we do check out some case studies in our portfolio.

Our London animation studio is just off Broadway Market. Come and say hello!


Our Sustainability Promise
Your project will be made in the most environmentally responsible way possible, from the materials we use to construct sets and props to the renewable energy we use to power our studio. We also carbon offset through the tree planting programs around the world that we’re involved with.

1% of our revenue is donated to environmental charities through our membership with 1% For The Planet.

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